Atl btl ttl publicidad pdf

Debido a ello, implica grandes costos, pero al mismo tiempo, mayor llegada y alcance. Basically above the line atl marketing represents mass media to reach the target customers. Ejemplos btl, atl, ttl by steph ballesteros on prezi. Conoce las diferencias entre publicidad atl, btl y ttl revista. The line was originally used to separate marketing activities which had mass penetration above the line to those which had specific penetration below the line. Universidad central del ecuador repositorio digital. Publicidad atl, btl, ttl, etl by antonietasm issuu.

For any layman these atl, btl and ttl marketing activities create confusion. Today, in the world of constant and rapid updates in communication technology, atl and btl can be considered as a bit outdated. Conoce las diferencias entre publicidad atl, btl y ttl. Above the line atl, below the line btl, and through the line ttl, in organizational business and marketing communications, are different strategies companies use to sell their products. As of now, there is merciless rivalry among different private education institutions. Above the line atl, below the line btl, through the line. So why we consider online marketing as an atl activity and seo is neither atl nor btl. These advertising activities can be separated as above the line atl, below the line btl, the third one is known as through the line ttl.